GoodsOS

Where product understanding
gets built, not just stored.

Map your customer experience across Physical, Human, and Digital layers. Turn assumptions into validated knowledge. Align your team on what's real.

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Free forever · No credit card required

The PHD Framework

Every experience happens across three layers

Most journey maps collapse them together and miss the seams where things break down. GoodsOS maps all three explicitly.

Physical
The space, object, or material thing a person interacts with. The store floor, the packaging, the device in hand.
Physical
Human
The people, relationships, roles, and service interactions involved. The associate, the support call, the team dynamic.
Human
Digital
The software, data, screens, and connected systems. The app, the notification, the loyalty account.
Digital

"When you map a journey and most of your claims are marked assumption, you're not looking at a journey map — you're looking at a list of risks."

The GoodsOS epistemic system makes that visible.

Assumption
We believe this but have no evidence yet.
Hypothesis
We have a reason to believe this and a way to test it.
Validated
We have evidence. The claim has been tested.
Disproven
We tested it and were wrong. That's progress too.
What it does

Built for the sensemaking layer

Between "we did research" and "we decided what to build" — that's where GoodsOS lives.

AI journey generation
From a single prompt to a fully structured journey map — with stages, claims, risks, and PHD ownership assigned automatically.
60 sec
From nothing to a structured map
The claim system
Claims are the unit of product understanding — discrete, testable beliefs with epistemic status, evidence, confidence, and risk-if-wrong attached.
1 claim
Is the unit of product truth
Built for how teams work
Real-time co-editing, claim pings to domain experts, shared validation links, and an activity feed that shows who changed what and why.
Free
Contributors — always
Pricing

Start free, scale when you're ready

No credit card required to get started. Upgrade when your team grows.

Free
$0
Free forever
  • 3 experience maps
  • 3 AI generations / mo
  • Full PHD framework
  • Epistemic status system
Get started free
Pro
$29/mo
Per editor seat
  • Unlimited maps
  • 3 guest contributors
  • Validation planning
  • 5 research assists / mo
Get Pro
Team
$79/mo
Flat rate · up to 5 editors
  • Real-time co-editing
  • Unlimited contributors
  • On-demand insight synthesis
  • 25 research assists / mo
Get Team
Team+
$149/mo
Flat rate · up to 15 editors
  • 15 editors
  • Weekly insight synthesis
  • Journey evolution tracking
  • Unlimited research assists
Get Team+

Full plan comparison, enterprise pricing, and FAQ →

Start understanding your experience.

Free to use. No credit card. A structured journey map in 60 seconds.

Get started free

Free plan includes 3 maps, 3 AI generations, and the full PHD framework.