Monthly
Annual Save 20%
Free
See what experience mapping reveals
$0
$0
Free forever
Get started free
Pro
For practitioners who validate
$29/mo
$23/mo
per editor, billed monthly
per editor, billed annually
Get Pro
Team+
For organizations scaling alignment
$149/mo
$119/mo
flat rate, up to 15 editors
flat rate, up to 15 editors, billed annually
Get Team+

Enterprise

Unlimited editors, SSO, RBAC, audit logs, dedicated onboarding, SLA, and custom contracts. Domain knowledge, semantic search, and scheduled insight synthesis. Starting at $200/mo ($2,400 ACV).

Talk to us
60 sec
From prompt to structured journey map
3 pillars
Physical, Human, Digital — mapped together
Free
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Feature Free Pro Team Team+ Enterprise
Capacity
Experience maps3UnlimitedUnlimitedUnlimitedUnlimited
Editors11515Unlimited
Contributors3UnlimitedUnlimitedUnlimited
AI generation3 runsUnlimitedUnlimitedUnlimitedUnlimited
Research assists5 / mo25 / moUnlimitedUnlimited
Memory window30 days90 days365 daysUnlimited
Mapping & Analysis
PHD pillar analysis
Emotional arc mapping
Epistemic status tracking
Sub-journeys
Business signals
Validation planning
Role & signal filtering
Intelligence
Insight synthesisOn demandOn demand + weeklyScheduled
Journey evolution
Domain knowledge
Semantic search
Collaboration
Async collaboration
Real-time co-editing
Activity feed
Export & Integration
CSV export
PDF exportRoadmap
JSON audit export
API access
Webhooks
Admin & Security
SSO
RBAC
Audit logs
SLA
Support
Community docs
Email support
Priority support
Dedicated onboarding

Questions

Why flat-rate instead of per-seat for Team?
Per-seat pricing penalizes collaboration. When 3 Pro seats ($87/mo) cost more than Team ($79/mo for 5 editors), the economics naturally encourage teams to consolidate and work together. That's the behavior we want to reward.
What's a contributor vs an editor?
Editors can create and modify experience maps, run AI generation, and manage journeys. Contributors are free guest seats that can add evidence, leave comments, and participate in validation — the people closest to the experience who need to weigh in without needing full access.
What happens to my maps if I downgrade?
Your maps are never deleted. If you exceed the lower tier's limits, you'll have read-only access to maps beyond the cap until you archive or delete some. All evidence and validation history is preserved.
What does "memory window" mean?
The memory window determines how far back the AI can reference your team's prior analysis and decisions when generating new insights. A 30-day window means the AI considers the last month of context. Longer windows produce richer, more contextually aware synthesis.
Do you offer annual billing?
Yes — annual billing saves 20% across all paid tiers. Toggle the switch above to see annual pricing.